Is it advisable for me to dedicate funds towards branded keywords?

Great news! You have successfully created branded search traffic, and it's even better if it's increasing every month, indicating that you're on the right track. However, now that you have attracted those customers to Amazon, what's your next step? One common mistake we notice is that brands tend to neglect their branded keywords since they assume that these customers will purchase their products anyway, so there's no need to advertise to them. To counter this mindset, I often ask, "How would you feel if your competitor erected a billboard right outside your office?" Jokes aside, there are several ways to take advantage of branded searches to benefit your brand.