AMAZON SPONSORED ADS: THE COMPLETE GUIDE

According to a recent report, there are more than 9.5 million sellers on Amazon. With approximately 600,000 new third-party sellers joining the platform each year, it's clear that the Amazon marketplace has become extremely competitive. Although these figures may impress Amazon's top executives, third-party sellers are finding it challenging to rank at the top of Amazon SERPs for relevant keywords. While writing this blog post, we conducted research on Amazon to determine the number of product listings targeting the keyword "leather bag."

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Is it advisable for me to dedicate funds towards branded keywords?